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Industry Skin Wellness Associate (ISWA) Program

Are you...
An industry marketing or sales representative interested in becoming a more effective resource for healthcare professionals?
A sales/clinical training manager who wants to provide an education program to strengthen the knowledge of your sales team? 
WOC Institute Program Logos_ISWA.png

Designed specifically for industry marketing or sales representatives who want to strengthen their ability to collaborate with healthcare professionals and to achieve the new gold standard for industry education in the areas of wound, ostomy, and continence.

Program Goal

The goal of the ISWA Program is to educate and prepare industry partners to work collaboratively and be a more effective resource for healthcare professionals. Graduates will have an enhanced ability to position their product portfolios from a clinical practice lens and to provide optimal support for nurses caring for those with wound, ostomy and continence issues.

Why was the program developed?

Nurses Specialized in Wound, Ostomy and Continence Canada’s (NSWOCC) Wound, Ostomy and Continence (WOC) Institute, developed the Industry Skin Wellness Associate (ISWA) Program in response to the growing desire for industry partners to enhance their knowledge, build confidence, and become better able to communicate with health care professionals working in the areas of wound, ostomy and continence.

 

NSWOCC and the WOC Institute developed the paced online ISWA education program as a means to empower industry partners to become a better resource in supporting clinicians, ultimately improving clinical outcomes. The ISWA program prepares industry partners to have an enriched understanding of wound, ostomy and continence issues.

Program Outcomes

Program Design

Designed specifically for industry sales and marketing representatives who want to strengthen their ability to collaborate with healthcare professionals and to achieve the new gold standard for industry education in wound, ostomy, and continence areas

Course Length

Paced online, 4-month education program (rolling start)

Topics Covered
  • Content includes foundational knowledge pertaining to wound, ostomy and continence. Assignments are aimed at enhancing skills pertaining to:

  • Ethical communication

  • Building collaborative relationships

  • Goal setting

  • Understanding the Canadian Wound, Ostomy and Continence market

  • Product positioning and differentiation in the Canadian Wound, Ostomy and Continence market

  • Leadership training

Program Structure

Level 1 – Clinical component
Wound, Ostomy, Continence

3 separate modules

Level 2 – Advanced component
Addresses:
  • Partnerships with healthcare professionals

  • Product placement

  • Navigating the healthcare system

  • Business plan development

Program Guidelines

  • Students must complete at least on course in Level 1 to qualify for Level 2

  • Upon completion graduates will be eligible to use the ISWA designation

  • Designation is dependent on the number of courses completed:

    • ISWA-O (Ostomy module)

    • ISWA-C (Continence module)

    • ISWA-W (Wound module)

    • Or a combination such as: ISWA-OC, ISWA-OCW, etc.

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